Sales Activator is a web-based self-service tool for multi-channel mobile dialogues. "Multi-channel" here refers to exploiting both text-messaging and mobile browsers as communication channels. Typical mobile dialogues, in turn, include satisfaction surveys and direct marketing campaigns. How about converting marketing campaigns into immediate sales deals? Or creating versatile surveys resulting in rapid responses with high response rates? Ask your customers, subcontractors, partners or managers what they expect from your company right now - and offer it to them immediately!

With traditional direct marketing tools (TV broadcasts, printed brochures etc.), extremely low hit rates are a fact. And, should the commercial message rise interest amongst the recipients, turning this interest into a purchasing activity is difficult. Guidelines like "Mail the attached coupon...", "Call the number...", "Send a text message ORDER to..." expect all too much from the busy consumer. In fact, getting any feedback from your customers can be tiresome. People today are often on the road, responding vaguely to e-mails or even voice calls; not to mention conventional letters.

Sales Activator is a number one challenger for traditional direct marketing tools. Instead of massive amounts of money being spent on spamming over the selected channels, resulting in practically zero orders, a focused Sales Activator campaign generates immediate revenues with moderate cost. Sales Activator allows the recipient of the offer message to act immediately and effortlessly. A single-letter response message is all that is needed to conclude a purchase.

Sales Activator is an easy-to-use web service for any business aiming for generating fast revenues with. A sales campaign or a satisfaction survey can be planned and activated from the web interface (1), the customers get the designed message as a two-way text message to their mobile phones (2) and can respond to it either as a text message or via a handy mobipage, whenever they have a suitable moment (3) to tell their opinions or to purchase the offered goods. The interest rosen by the marketing message turns into a purchasing decision and into a respective action right away.

Sales Activator allows you to:

• create interactive mobile dialogues containing both free-form and multiple choice questions. The questions can be linked to form a complete order or poll
• manage the target groups of the dialogues. The recipient names and phone numbers can be easily imported with plain copy-paste technique from standard spreadsheet applications; or via a standard interface from your CRM system
• have the dialogues sent to the specified recipients at the specified time, the answers collected into the database and the follow-on activities launched automatically

The dialogue results can be viewed in graphical form using the browser. They can also be downloaded as spreadsheet files to the user workstation for further analysis and study.

Sales Activator benefits include:

• Eases purchasing decision - with immediate, single-letter reply to the offer message
• Automated ordering process - the ordering reply triggers a dialogue prompting the customer for further ordering details
• Campaign reachability - over 95% of text message recipients intend to read them immediately
• Personalized service - even automated text messages are perceived as improved, personal service
• Short response times - typically 50% of the answers are received within the first 30 minutes
• High response rates - due to parallel mobipage and sms channels easily over 50% of the respondents responding altogether
• Good coverage - responding with any smart phone via mobipages or with any mobile phone supporting SMS
• Survey informativity - all above and clear reports combined allowing you to act before it's too late

Besides ensuring and improving customer satisfaction, Sales Activator is an ideal tool to generate real-time marketing campaigns on the fly; to promote seasonal activities and availabilities with; as well as to automatically ensure renewals of subscriptions or lease periods closing their elapsing date. Obviously interested businesses include banks, shops, hotels and restaurants, as well as travel agencies and leasing companies.

Click here for a Sales Activator brochure (in pdf format).