Leading Finnish economy media, Kauppalehti, has published a special issue on ICT industry. One of the most interesting articles describes how MetroAuto, a multi-franchise dealership company offering a large scale of high quality automotive services in Nordic metropolis, will count more and more on text messaging based customer service. The decision has been backed up by the encouraging experience gathered using Widisys applications successfully for several years.

"The response rates (of the customer satisfaction survey) have been in excess of 60%. We receive the customer feedback immediately, forward it to the responsible manager's email, and he can contact the customer right away", sums up Mr Jan Bjugg, Sales Director of MetroAuto within the article. He emphasizes the importance of offering multiple channels for customer dialogue, and sets the targets of this approach nothing less but strengthened customer loyalty, new customer recruitment, and shorter throughput times of the maintenance tasks being carried out by MetroAuto.

The article was published in Kauppalehti, February the 1st, 2010 (only in Finnish).