A pioneering management consultancy on customer relationships, Vectia Ltd, has selected Widisys Wireless Event Manager to provide added value for their customer event process. E-mail invitations created by Wireless Event Manager will bring Vectia closer to the benefits of automated, electronic processes in a way that supports their strict brand management strategy.

Vectia's consulting mission lies on customer relationships. Consequently, they want to follow the same principle within their own marketing as they do within their own customer engagements. This means e.g. giving a unified "walk the extra mile" impression throughout their whole brand, including invitations to their events. Explains Ms Suvi Nenonen, Principal of Vectia: "We decided to pilot Widisys Wireless Event Manager tool, which allows us to generate html-based invitations to our seminars, and the results were outstanding: cost of the invitation process decreased by amazing 80%! At the same time we managed to keep the earlier hit rates, maintain the by-invitation-only process and client intimacy; everything with 100% visual brand consistency of our events. It was really easy to make a decision to turn this into a permanent process."

The new version of Widisys Wireless Event Manager combines various customer communication channels into a single package. E-mail, web and text messaging combined ensure superior reach ability of the event participants, as an efficient, electronic process.