Entre Ltd, a Finnish specialist in event marketing and trade fairs, has selected Widisys Wireless Event Manager as their tool towards increased event arrangement business with higher profit margins.

For 90 years, Entre Marketing, originally part of Finnish Export Association, has participated in creating Finnish business success stories. Today, Entre with its professional workforce of almost 30 people, provides fair and exhibition services for both Finnish and international companies. Says Mr Mikko Kaarlela, VP of Entre Events: "As a company with a long history we are expected to show the way for the whole event management market. We lead and the others follow. That's why we decided to start using the best-of-breed electronic tools from Widisys - not only to make our processe more efficient, but also to gain competitive edge."

Entre took careful steps towards the final decision, by first piloting the features of WEM1.0, then by affecting the then-on-going development work of WEM2.0. "I have to say the tool ended up containing precisely the functionality we thought it should. Nothing more, nothing less", muses Kaarlela. "Reaching the moving event participants fast is now possible, thanks to two-way text messages. And the ability to prepare and send html-based emails without involving external parties accelerates the process, and was one of the key decision factors for Entre", he goes on listing the benefits of the service.

”An active event organizer like Entre can really exploit the benefits of WEM to the fullest. We are truly happy to get such an experienced player both as our customer and to feed our service development with valuable ideas”, remarks Mr Kimmo Matero, Product Marketing Director of Widisys.