Widisys has launched a brand new messaging service coming out in September. The new service, promisingly called "Sales Activator" is aimed for converting marketing campaigns into immediate sales deals - generating revenue from the day one of the campaign.

Sales Activator is a number one challenger for traditional direct marketing tools (TV broadcasts, printed brochures etc.). With those, extremely low hit rates are a fact. Massive amounts of money is spent on spamming the marketing message over the selected channels just to invoke a few orders, if any. And, should the commercial message rise interest amongst the recipients, turning this interest into a purchasing activity is difficult. Claims Mr Matti Tammisalo, Sales Director of Widisys: "disappointed with earlier results, it seems a number of companies select an obvious alternative - they do nothing. Or when did your car dealer call you last time?"

Mr Tammisalo goes on reasoning the low hit-rates of traditional marketing campaigns: "Guidelines like "Mail the attached coupon...", ""Call the number...", "Send a text message ORDER to..." expect all too much from the busy consumer. Sales Activator allows the recipient of the message to act immediately and effortlessly. A single-letter response message is all you need to do to shop."

Sales Activator is an easy-to-use web service for any business aiming for generating fast revenues with. A sales campaign can be planned and activated from the web interface, the consumers get the designed message as a two-way text message to their mobile phones and can respond to it immediately. The interest rosen by the marketing message turns into a purchasing decision and into a respective action right away.

Widisys Sales Activator is an ideal tool to generate real-time marketing campaigns on the fly; to promote seasonal activities and availabilities with; as well as to automatically ensure renewals of subscriptions or lease periods closing their elapsing date. Obviously interested businesses include shops, hotels and restaurants, as well as travel agencies and leasing companies.