Messua Ltd, a professional and international fair organizer complements their fair design, implementation and project offering with Widi services. The agreement is natural continuation for the companies' earlier co-operation within "Erotu!" group; a network of quality fair and event service companies. Wireless Event Manager and Sales Activator are now available for creating competitive edge also for Messua's own customers, in the form of truly real-time and reaching participant communication.

Muses Mrs Eriikka Kalliokoski, CEO of Messua: ”We paid attention to the superior reach-ability of Widi services already while co-working at Erotu group events – with no other tools could we get into similar dialogue with the fair audience. This agreement brings the same benefits to our own customers. Event communication does no longer only look stylish; but it also genuinely serves, both our customers and their clients".

"Before-During-After"

With Widi services, completely new type of interaction becomes possible within events organized by Messua: before, during and after the event:

• Wireless Event Manager's 2-way text messages reach the registered participants anywhere for delivering or prompting for additional information, both before and during the event
• During the event, the tool enables acquiring new customer contacts with quick polls, votings, lotteries and commentaries; as well as efficient exploitation of the existing ones in the form of special offers, prompting and information
• Leads generated at the event are no longer forgotten in a cardboard box at the corner of the stand or of the marketing director's room, but automatic post-event communication with Sales Activator may instead provide Messua's corporate customers with immediate sales deals.

States Mr Matti Tammisalo, CEO of Widisys: ”Messua is an ideal partner for us; an active and experienced event organizing professional, who knows the business realities, and therefore appreciates and wants to exploit the benefits of our service features within their business”.