The biggest travel fair in the Nordics, "Travel2010", inspired thousands of travel tip seekers to Helsinki Fair Centre, in January 21-24. Competition on the attendees' attention among the travel organizers was tough: Viking Line succeeded in drawing substantial amount of audience to its stand, thanks to the real-time text message voting feature of Widisys Wireless Event Manager.

Viking Line arranged an hourly lottery of travel prizes via a text message based quiz, and votes were given - around a thousand visitors participated the contest due to its generous prizes and simple way of participation. Muses Ms Virpi Lappalainen, FactorNova Ltd's Project Manager responsible for Viking Line stand arrangements: "We sought for a way to seize the travel fair visitors for a moment, and collect feedback from them in an easy and modern way. The text message voting service provided by Widisys proved to be an excellent choice for the job. The hosts running the program on the stand were able to assimilate its usage really quickly and without any problems at all".

Remarks Kimmo Matero, Product Marketing Director of Widisys: "Text message has today become THE means of successful customer dialogue. I doubt any of the Travel2010 guests was wandering there without a mobile phone. Text message based voting results are by default in electronic format, allowing for both immediate prize draws and later cross-analyses".